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Fifth Third Launches Truly Simple® Credit Card, Helping Customers Save on Interest and Simplify Their Finances

Business Wire

CINCINNATI, September 01, 2026--Fifth Third (NYSE: FITB) today announced the launch of the Truly Simple® Credit Card, a new credit card designed to help customers simplify their finances, save on interest and stay in control of their goals.

The Truly Simple® Credit Card features an extended introductory 0% APR period for 18 months on purchases and balance transfers, with variable APR of 18.49% to 29.49% on purchases and balance transfers after the introductory period1, providing customers with a flexible way to pay for large purchases over time or consolidate higher-rate credit card debt2 into one manageable payment. The card has a $0 annual fee and is issued on the Mastercard® network, consistent with all Fifth Third credit cards.

The Truly Simple® Credit Card empowers customers to manage their finances with greater ease through:

  • Extended introductory 0% APR on purchases and balance transfers. Variable APR of 18.49% to 29.49% on purchases and balance transfers after the introductory period.

  • The ability to transfer balances and consolidate higher-interest debt directly through the Fifth Third mobile app.

  • Easy management of automatic payments.

  • More than $120 in annual value through Mastercard's Instacart3 benefit program for eligible cardholders.

  • A $0 annual fee.

The card is designed to meet growing consumer demand for longer introductory financing periods while providing tools and benefits that help customers save money and reduce financial stress.

"People are looking for practical and reliable ways to manage debt, finance important purchases and keep their financial lives simple," said Ben Hoffman, chief strategy officer and head of Consumer Products at Fifth Third. "The Truly Simple® Credit Card was created to meet those needs by providing valuable introductory financing, digital tools that make it easier to manage payments and benefits that help customers get even more from their everyday spending."

The launch reflects Fifth Third's strategy to simplify its credit card portfolio around two primary customer needs: earning rewards and saving on interest. As a result, customers can more easily choose the card that best aligns with their goals:

  • 1.67% Cash/Back: Designed for customers who want to earn4 rewards on everyday purchases.

  • Truly Simple® Credit Card: Designed for customers focused on reducing interest costs, consolidating debt and simplifying payments.

Supporting Financial Wellness

The Truly Simple® Credit Card is part of Fifth Third's broader commitment to helping customers improve their financial well-being through products and tools that are easy to understand and use.

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