Demandbase Launches New AI Agents to Lead the B2A Marketing Era
Company introduces new AEO Agent to help marketers influence how agents discover and recommend their brands
SAN FRANCISCO, October 20, 2026--Demandbase, the pipeline engine for AI GTM, today announced the launch of three new AI agents designed to empower B2B marketers as they expand their strategies to include business-to-agent (B2A) marketing. Among the three agents unveiled at the company's annual GO conference in New York City is the AEO Agent, which tracks and influences how AI assistants portray brands, down to specific members of the buying group. The new agents build on the company's recent launch of Mojo, the B2B marketing agent, and extend Demandbase's agentic marketing capabilities through a headless architecture designed to meet marketers wherever they work.
Businesses increasingly rely on AI agents to research products, compare vendors and recommend solutions, presenting a new challenge for marketers: influencing purchasing decisions before making any direct contact with prospective customers. Gartner predicts that 90% of B2B buying will be intermediated by AI agents by 2028, representing more than $15 trillion in enterprise spending.
B2A marketing extends traditional B2B marketing to a new audience of AI-powered agents that are playing an increasingly important role in purchasing decisions. The B2A model makes a company's brand and products discoverable, understandable and credible to AI agents that research and recommend vendors to buyers.
"Marketing to people isn't enough anymore because buyers no longer start with a search," said Gabe Rogol, CEO of Demandbase. "They start with an agent. And those agents are deciding which brands get seen and which get overlooked. To compete, marketers must shape what AI agents say about their brands, and be able to do it from where they already work."
With Demandbase's new AEO Agent, marketers can now:
Understand how AI perceives their brand: Drawing on more than 342 million contacts across 13 million companies, marketers can now compare how major AI assistants describe and recommend their company to each individual buying group member, assess visibility across relevant questions and identify sources informing AI-generated answers.
Turn AEO insights into action: Teams can spot outdated information and content gaps, then activate Demandbase agents to launch campaigns that improve AEO positioning without leaving the platform.
Improve sales engagement: Marketers can identify anonymous AI-driven traffic at the account and contact level to inform sales outreach based on where buyers are in their journey.