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CORRECTING and REPLACING Adobe: U.S. Holiday Shopping Season to Hit Record $275.1 Billion Online, Rising 6.7% YoY

Adobe

  • Cyber Monday set to remain the biggest online shopping day of the season—with consumers spending over $15 billion in a single day—but Black Friday will see stronger growth due to earlier discounts.

  • Consumers are expected to take advantage of competitive deals this season (up to 30% off listed price) to stock up on essentials such as personal hygiene and household cleaning products.

  • The overall shopping journey continues to evolve, as consumers embrace AI tools and social influencers to find deals and learn about specific products, while continuing to leverage Buy Now Pay Later when they are ready to transact.

SAN JOSE, Calif., October 16, 2026--First parenthetical note in the "Pre-season shopping in October continues to accelerate" section of release dated Sept. 28, 2026 should read "which became an annual tradition in 2022" (instead of "which began in 2021").

The updated release reads:

ADOBE: U.S. HOLIDAY SHOPPING SEASON TO HIT RECORD $275.1 BILLION ONLINE, RISING 6.7% YOY

  • Cyber Monday set to remain the biggest online shopping day of the season—with consumers spending over $15 billion in a single day—but Black Friday will see stronger growth due to earlier discounts.

  • Consumers are expected to take advantage of competitive deals this season (up to 30% off listed price) to stock up on essentials such as personal hygiene and household cleaning products.

  • The overall shopping journey continues to evolve, as consumers embrace AI tools and social influencers to find deals and learn about specific products, while continuing to leverage Buy Now Pay Later when they are ready to transact.

Adobe (Nasdaq: ADBE) released today its online shopping forecast for the 2026 holiday season, covering the period from Nov. 1 to Dec. 31, 2026. Based on Adobe Analytics data, the analysis provides the most comprehensive view into U.S. e-commerce by analyzing direct transactions online. Adobe's forecast is based on over 1 trillion visits to U.S. retail sites, 100 million SKUs and 18 product categories—more than any other technology company or research organization. Adobe Analytics is part of Adobe CX Enterprise, relied upon by global brands to accelerate Customer Experience Orchestration, connecting data, content and AI to deliver real-time, personalized interactions.

2026 holidays set to cross $275 billion milestone, with pre-season spending uptick in October

Adobe expects U.S. online sales to hit $275.1 billion this holiday season (Nov. 1 to Dec. 31, 2026), growing 6.7% year-over-year (YoY). Cyber Week (the five-day period between Thanksgiving and Cyber Monday) is set to drive $47.5 billion online (up 7.4% YoY), representing 17.3% of the full holiday season spend.

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