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CELSIUS® and SoulCycle ® Team Up to Energize Fitness Communities Nationwide

Business Wire

CELSIUS becomes SoulCycle's exclusive energy category partner, with products available for purchase at studios nationwide

Year-round collaboration kicks off with 20 featured CELSIUS rides across New York, Chicago, Miami and Los Angeles

BOCA RATON, Fla., August 24, 2026--CELSIUS®, the premium energy drink and lifestyle brand, and SoulCycle ®, the iconic indoor cycling brand known for its high-energy rides and passionate community, today announced a new national partnership bringing together two brands rooted in movement, energy and connection.

CELSIUS energy drinks will now be sold at SoulCycle studios nationwide as the brand becomes SoulCycle's exclusive energy category partner. On Aug. 29, CELSIUS and SoulCycle will turn up the energy coast to coast, with 20 featured rides across New York, Chicago, Miami and Los Angeles to celebrate the partnership with the communities that power both brands. The collaboration will extend across the broader SoulCycle community through dedicated rides, product experiences, community programming, original content and additional activations throughout the year.

The celebration started on Aug. 22 at SoulCycle's iconic Barn studio in Bridgehampton, New York where special guest Tinx — New York Times bestselling author, radio personality and lifestyle creator — led the first featured CELSIUS ride of the partnership. Inspired by CELSIUS' SPRITZ VIBE™ Summer Edition and Sparkling Limoncello Twist flavor, the experience brought the energy of summer to the Barn through movement, music and community, giving riders a first taste of what's to come from the partnership.

"CELSIUS was born in fitness, and our community has made the brand part of how they train, move and live," said Katie Turoff, Vice President Brand Marketing at CELSIUS. "SoulCycle shares that spirit of movement, energy, and community, making this partnership a natural extension of how our LIVE. FIT. GO.™ mantra comes to life."

"Our riders come to Soul for many reasons, including the energy they feel in the room. It's what moves them on the bike and in the world," said Doug Leonard, Vice President Partnerships & Strategic Initiatives at SoulCycle. "Celsius has been bottling that energy since day one, so the fit was obvious to us. We hold a high bar for what we bring into our studios, and Celsius shares those standards. We can't wait for our riders to feel the energy of this partnership from the first class."

As the national partnership comes to life throughout the year, riders can look forward to:

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