Carter’s, Inc. Evolves Leadership Structure to Advance Growth Strategy by Driving Improved Alignment Across Product, Sales, Brand and Operations
Announces new Chief Product Officer after thorough search
Creates Chief Commercial Officer role, combining management of retail and wholesale businesses
Forms standalone Chief Operating Officer role to strengthen and streamline operational execution
Elevates roles and expands responsibilities of Brand and Strategy leaders
ATLANTA, October 30, 2026--Carter's, Inc. (NYSE:CRI), the market share leader and the most iconic and enduring children's apparel company, today announced the strategic evolution of its corporate leadership structure designed to advance its growth strategy. In addition to securing a new Chief Product Officer, changes include new and expanded roles for several executives, including the creation of a Chief Commercial Officer role, as well as a standalone Chief Operating Officer role. These positions will report to Chief Executive Officer & President Sharon Price John, who joined Carter's, Inc. in June, and are designed to better align the business functions with its strategy to accelerate profitable growth by leveraging Carter's core competencies and assets to harness the power of its iconic brands, further engage and elevate its trusted relationship with consumers and more synergistically execute with an innovative, data-driven lens.
"Carter's is a diversified company with a rich history spanning over 160 years, with brands that families have trusted for generations. However, to meet today's consumers where they are and better serve them, we need to evolve," said Ms. John. "Today we announced key changes to our leadership structure to better connect our businesses, strengthen accountability, and advance our growth strategy. Aligning our structure with our go-forward strategy is an important step toward becoming a more consumer-centric, brand-building, data-driven company that is positioned to consistently deliver profitable growth and increased value to our stakeholders."
The new structure organizes Carter's leadership across product, commercial operations, strategy and consumer insights, and brand under the following executives:
Chief Product Officer: Maria Gemzell
Chief Commercial Officer: Allison Peterson
Chief Strategy and Business Development Officer: Emily Evert
Chief Brand Officer: Sarah Crockett
In addition, Carter's is commencing a search for a standalone Chief Operating Officer. Richard Westenberger, currently Chief Financial Officer and Chief Operating Officer, will continue to serve as Chief Financial Officer, and together with Antonio Robinson, Chief Administrative and Compliance Officer, Corporate Secretary, these executives comprise Carter's go-forward leadership team.