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Greener Game, Bigger Impact: Veolia Brings Sustainability Leadership to Pickleball Tournaments in North Carolina and Arizona with Professional Pickleball Association (PPA)

Veolia

> A unique pairing between PPA Tour and the global leader in environmental services to build a sustainable and accessible sport that is closely connected to local communities.

> Two tournaments sponsored by Veolia in September in Cary, N.C. (Aug. 31 to Sept. 6) and in Mesa (Sept. 14 to 20) with thousands of players and a combined 31,000 spectators expected.

> Veolia's investments in the tour include water refill stations, paint recycling program, recycled-material benches, pickleball recycling and upcycled trophy.

> Veolia's water refill stations have helped eliminate more than 166,000 plastic bottles during tournaments in three years.

CARY, N.C. & MESA, Ariz., August 27, 2026--For the past three years, to support the growth of pickleball in the United States, Veolia, a global leader in the water, waste and energy sectors, is demonstrating how large sporting events can reduce waste and conserve resources through its ongoing partnership with the Professional Pickleball Association (PPA). Veolia sponsors six tournaments on the professional tour per year, including two tournaments this September:

- Veolia Pickleball National Championships in Cary, North Carolina (Aug. 31 to Sept. 6);
- and Veolia Arizona Open in Mesa (Sept. 14 to 20).

Veolia's solutions will again be on display for players, fans and host communities alike. For each tournament, Veolia offers water refill stations, recycled-material benches, pickleball recycling initiatives and an upcycled trophy that help reduce waste and conserve resources throughout tournament operations.

Thanks to the work over the past three years to support this growing sport in the United States, the measurable environmental impact is already visible. Through water refill stations at PPA Tour events, more than 166,000 single-use plastic bottles have been avoided since the partnership's sustainability initiatives began in 2025. The stations remain a cornerstone of tournament operations, making it easier for players and spectators to reduce waste while demonstrating how practical environmental solutions can scale with the country's fastest-growing sport.

"Pickleball's growth presents a unique opportunity to demonstrate that sustainability can grow with the sport itself," said Laurent Obadia, Deputy CEO in charge of Stakeholders and Communication, Veolia. "Our strategic partnership with the PPA Tour shows how simple, measurable solutions can reduce waste, conserve resources and create lasting benefits for host communities while enhancing the experience for players and fans as the sport continues to grow."

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Additionally, long-term offtake agreements between major retailers such as Tesco, Carrefour, and REWE with recycling operators provide supply chain certainty and support the development of large-scale composting and digestion facilities across the region. Based on recycling method, the anaerobic digestion segment is expected to account for the largest share of the Europe food waste recycling market in 2026. Anaerobic digestion dominates the European food waste recycling market with a 30-40% share, driven by its ability to simultaneously generate two high-value outputs: renewable biogas (or biomethane) for energy use and nutrient-rich digestate for agricultural applications. This dual-output capability makes anaerobic digestion economically attractive and aligns with both the EU's renewable energy targets under RED III and its circular economy objectives. 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