Back On Tap: Sunday Swagger Pours a Fresh Round of Guinness® Styles and Brings Back the Sellouts
Sunday Swagger unveils 24 new items, 8 new prints and 10 sold-out favorites just in time for holiday gifting
YORBA LINDA, Calif., October 30, 2026--Performance golf and lifestyle apparel company Sunday Swagger is back with its biggest Guinness® drop yet: 24 new pieces, eight custom prints and the return of 10 fan favorites that sold out from earlier collections, just in time for the start of the holiday shopping season.
Rooted in tradition yet designed for today, the latest Guinness® x Sunday Swagger product drop celebrates the brand's heritage and enduring appeal through a new collection of apparel. Rich colorways and distinctive graphics draw inspiration from some of the brand's most iconic symbols, including the signature pint, the legendary harp, and the beloved toucan, creating a bold expression of its world-famous identity.
Sunday Swagger customers will be able to choose from new men's and women's polos, crafted from a breathable, moisture-wicking, four-way stretch poly-spandex blend. In addition, the collection will feature four new outerwear pieces, three custom t-shirts, one button up men's shirt, six new hats and a custom towel.
For those who want a second serving of items that previously sold out, Sunday Swagger is restocking 10 popular items from previous Guinness® drops ranging from signature polos, outerwear, hats, headcovers and ballmarkers.
"Golfers and Guinness fans have a lot in common. They're loyal, they love a good tradition and they don't mind being noticed. Our expanded Guinness collection gives them more of what they asked for and brings back the all-star favorites," said Sunday Swagger Founder Mark Carmona.
The Guinness® x Sunday Swagger collaboration will be available online at sundayswagger.com, as well as in select stores in the USA and Dublin.
Since its founding in 2019 by entrepreneur Mark Carmona, Sunday Swagger has aimed to redefine and push the boundaries of golf fashion while attaining triple-digit growth each year. The company has created more than 300 distinctive and unique designs in men's, women's, and youth polos, t-shirts, hats and outerwear, and when a particular print sells out, Sunday Swagger quickly pivots to unveil new styles. Sunday Swagger's signature polos, including Splatter, Stylin', and The Gambler, have exploded over social media and have been seen on various celebrities.
Sunday Swagger's loyalty membership community - The Sunday Club - provides members with exclusive access to new designs, free shipping, higher discounts, 10 percent cash back on purchases, and a free welcome gift ($20 annual fee).