AI and Multichannel Communication Come to Italian Municipalities
ANCIcomunicare and Audiencerate join forces on a new platform for local authorities, built on Microsoft AI and Cloud, distributed by Postel, a Poste Italiane Group company, and available through MEPA
ROME & MILAN & LONDON, October 21, 2026--ANCIcomunicare and Audiencerate are partnering to provide Italian municipalities and local authorities with a new platform dedicated to data management and multichannel communication.
The solution enables municipalities to manage, through a single digital system, communication campaigns aimed at citizens and businesses across multiple channels, including WhatsApp, SMS and e-mail.
The platform also integrates Artificial Intelligence and Microsoft Copilot capabilities, designed to simplify content creation, campaign management and the personalization of communications.
A solution designed for municipalities.
The project aims to make advanced digital tools available to local authorities as well, through a solution that is easy to use and adaptable to the needs of each municipality.
The platform makes it possible to:
organize and manage available data;
create recipient groups and segments;
run campaigns via WhatsApp, SMS and e-mail;
use Artificial Intelligence tools to create and manage content;
collect citizen data;
tailor campaigns to the needs of each authority;
analyze the results of communication activities.
In this way, municipalities can manage all their digital communication from a single environment.
The solution will be offered to local authorities through Postel, a company of the Poste Italiane Group, with the aim of also supporting municipalities as they adopt and use the platform.
Furthermore, availability through MEPA, the Electronic Marketplace of the Italian Public Administration, allows authorities to access the solution using procurement tools already widely used across the Public Administration.
The project thus brings together technology, distribution and ease of access.
The role of the partners.
ANCIcomunicare, ANCI's in-house company specializing in communication, fosters dialogue with the system of Italian municipalities. Microsoft provides the cloud infrastructure and Artificial Intelligence technologies on which the solution is based. Audiencerate provides the technology behind the Marketing Data Platform, built on Microsoft technology to organize data, create segmentations and manage communication campaigns across multiple channels. Distribution of the solution to local authorities is entrusted to Postel, a company of the Poste Italiane Group.