LG SIGNATURE EXPANDS WHOLE-HOME DESIGN PRESENCE AT HIGH POINT MARKET IN PARTNERSHIP WITH NKBA

Featured in Broad Hall's "A New Kind of Show House" Activations, LG SIGNATURE Redefines Elevated Closet and Dressing Room Design

News Summary:

• LG Electronics expands its presence within the interior design community through a multi-market partnership with the National Kitchen & Bath Association (NKBA) at High Point Market (October 17–26, 2026), highlighting the intersection of ultra-premium appliance innovation and whole-home design at Broad Hall.
• The Broad Hall "Designer Closet and Hidden Laundry" activation showcases LG SIGNATURE's top-tier laundry solutions—including the Front Load Washer & Dryer, SideKick™ Pedestal Washer, and Styler® Steam Clothing Care System—reimagining how high-performance garment care integrates into custom dressing rooms and residential wellness spaces.
• Designed in collaboration with Barbour Spangle Design and powered by LG ThinQ® smart connectivity, LG's Broad Hall presence offers interior designers, architects, and specifiers an immersive look at high-end design, complemented by daily media panels, activations, and curated designer tours.

Continuing its commitment to innovation across the whole-home ecosystem, LG Electronics USA today announced its presence at High Point Market (HPMKT) through a partnership with the National Kitchen & Bath Association (NKBA). Taking place October 17–26, 2026, in High Point, N.C., High Point Market, billed as North America's premier home furnishings show, will feature the LG SIGNATURE brand and highlight the intersection of the #1 Appliance Brand in the US1.

Broad Hall, a central hub for tailored product displays and immersive show house experiences, will house LG's activation, which reimagines how high-performance fabric care can be integrated into custom dressing rooms, luxury closets, and residential wellness spaces.

"Our partnership with NKBA at High Point Market allows us to engage directly with leading interior designers, architects, and specifiers who are redefining modern upscale living," said Kevin Jeong, Executive Vice President and Head of Home Appliance Solutions at LG. "By bringing LG SIGNATURE and our advanced laundry solutions into Broad Hall's immersive show house, we are demonstrating how thoughtful engineering and refined aesthetics can elevate the residential experience far beyond the traditional laundry room."

Bridging Premium Appliance Innovation and Whole-Home Design
LG's presence at High Point Market highlights the natural convergence of refined furnishings, cabinetry, and smart home technology. Broad Hall serves as an architectural showcase where premier home brands are woven into lived-in, expressive interior environments.

The Broad Hall show house experience moves beyond conventional product displays into a fully realized residential concept. Each zone is thoughtfully curated to demonstrate how high-performance appliances naturally complement high-end interior finishes, creating spaces tailored for both daily living and elevated entertaining.

The Ultimate Closet and Fabric Care Sanctuary
At the center of Broad Hall's "Designer Closet and Hidden Laundry" activation, LG presents an integrated fabric care sanctuary tailored for the modern, design-conscious homeowner. Curated specifically for high-end dressing rooms and elevated closets, the space showcases LG SIGNATURE's top-tier laundry innovations:

• LG SIGNATURE Front Load Washer & Dryer Pair (WM9700HPA & DLGX9701P): Combines large-capacity performance with sleek, flush-fitting aesthetics, intelligent fabric care sensors, and quiet operation suited for main-floor dressing suites.
• LG SIGNATURE SideKick™ Pedestal Washer (WD405CP): Sits discreetly beneath the main washer and offers a specialized mini-washer for small, delicate, or custom garments that require instant, separate care.
• LG SIGNATURE Styler® Steam Clothing Care System (SC5GQR8GA): Harnesses TrueSteam® technology to refresh and deodorize tailored suits and delicate fabrics, helping keep garments fresh between professional cleanings, right inside a home dressing room.

Unified through the intuitive LG ThinQ® smart home platform, these innovations empower homeowners to monitor cycles, download customized care programs, and control their laundry remotely, creating an effortless experience. (Requires Wi-Fi connection and the LG ThinQ app; features vary by model.)

Throughout High Point Market, LG will participate in programming at Broad Hall, including daily media panels, activations, and curated designer tours. To learn more about LG Electronics' home innovations and the LG SIGNATURE collection, visit the LG SIGNATURE landing page.

About LG Electronics USA
LG Electronics USA Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics Inc., a smart life solutions company with annual global revenues of more than $60 billion. In the United States, LG sells a wide range of innovative home appliances, home entertainment products, commercial displays, air conditioning systems and vehicle components. LG is an 11-time ENERGY STAR® Partner of the Year. www.LG.com. For the latest news from LG Electronics USA, visit www.lg.com/us/newsroom.

Media Contacts:

LG Electronics USA

LG Home Solutions
JL Lavina
[email protected] 

Jennifer Tayebi 
[email protected] 

1 Source: OpenBrand MarketShare - Unit & Dollar Share, AHAM Core 6, 2024-2026

SOURCE LG Electronics USA